At CoreData, we are primarily interested in one thing – helping you grow your business. We have a passion for data and insights and believe in bridging the gap between businesses and their customers.

We use experience and knowledge to develop research strategies focused on growth and transformation and then partner with our clients to get results.

At CoreData we are focused on helping you understand how changes in the broader market affect the business in which you operate. Our model is based around four core capabilities: market intelligence, business intelligence, customer intelligence and customer engagement.

Market Intelligence

Insights about your market and prospects

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Market Segmentation

Helping you better understand your target market
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Performance Benchmarking

Highlighting your relative position in the market
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Market Indexations

Tracking the performance of a market in aggregate

Business Intelligence

Insights about you and your competitive advantage

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Brand Tracking

Measuring the strength of your brand
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Advertising Campaign Tracking

Testing the efficacy of your ad spend
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Data Mining

Maximising the power of your customer database
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Big Data and Business Analytics

Turning abstract data into actionable business intelligence

Customer Intelligence

Giving your customers a voice to help you create a great customer experience

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Customer Experience

Quantifying customer satisfaction and engagement
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Customer Acquisition

Independent customer feedback on the products or services you provide
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Predictive Analytics

Preempt who you should be talking to – about what, and how
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Decision Making Drivers

Using behavioural science and choice modelling to reveal what influences your customers to buy
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Product or Concept Testing

Evaluating new products or services from the customer perspective

Customer Engagement

Helping you get closer to your customers

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Data Visualisation

Using infographics and animations to bring the research findings to life
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Customer Content

Informing and engaging your customers through content
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Copywriting

Editorially targeted, well designed articles and publications to engage audiences
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White Papers and Thought Leadership

In-depth, evidence-based papers designed to start a conversation with your market
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Consulting

Helping you action the research findings to drive business growth

Find out how CoreData can help your business grow

Contact Us