CoreData’s team is a complementary blend of experienced market research, financial services, marketing and media professionals.

  • Andrew Inwood

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  • Dean Thomas

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  • Ervin Sim

    Head of Research
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  • Sharona Ghaemmaghami

    Operations Manager
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  • Aymon Blundell

    Research Consultant
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  • Heath Morgan

    Research Consultant
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  • Anna Vennonen

    Research Consultant
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  • Andrew Inwood

    Andrew Inwood is the founder and principal of CoreData and has more than 30 years’ experience in the Australian financial services industry. He started his career at Rothschild Australia Asset Management where he headed the marketing team, before moving to AMP Investments where he spent more than a decade. During his time at AMP, he was seconded to Virgin Direct in the UK to help establish the finance and investment arm of the group.

    Andrew returned to Australia to be marketing director of Wizard Home Loans. From Wizard he moved to Telstra where he spent three years as general manager of applications and hosted services, before leaving to start CoreData. In the past 20 years, CoreData has expanded out of Sydney to have offices in Perth, London, Boston and Manila.

    Andrew is the author of more than 50 pieces of significant research into clients and their behaviour and has a particular focus on the value of the client experience in financial services. He is a highly regarded speaker and has delivered keynote speeches in every Australian capital city, London, Edinburgh, New York, Tokyo, Queenstown, Monaco and Berlin.

    Andrew has served on a number of charity and sporting club boards and been a seed investor in and director of a number of start-up businesses, particularly in the online sector, a practice which he continues to this day.

    He has a Bachelor of Economics from the University of Sydney ASIA.

    Dean Thomas

    Dean has over 40 years experience in the financial services industry across multiple disciplines including Tax, Law, Superannuation, Retirement Incomes, Product Management & Development, Investment Management, Strategy, Advice and Insurance.

    He has held C Suite positions in some of Australia’s largest financial services organisations and has worked closely with Government, Treasury and the Regulators in providing advice on legislation and policy.

    He has a passion for assisting the industry to grow and develop and was a former Board Member of ASFA and has also received Lifetime Achievement Awards from the Financial Services Council of Australia for his services to superannuation. He has spent the last few years working with companies to transform their business for growth.

    He holds a Master of Laws and Bachelor of Commerce Degree and is currently CEO, APAC of CoreData.

    Ervin Sim

    Ervin has over a decade of experience in market research, across a wide breadth of industries including finance, government, transport, education and media. His specialisation is in understanding audiences and delivering insights into what drives them. Prior to joining CoreData, he worked with organisations such as EY and Nielsen, consulting with clients on the voice of the customer programs as well as employee experience research. His depth of understanding of the research industry also includes having worked at a global panel company Cint, and a sessional lecturer and academic researcher.

    Ervin has a PhD from the University of Adelaide.

    Sharona Ghaemmaghami

    Sharona is an Operations Manager at CoreData. She is primarily responsible for supporting and contributing to the sales team’s efforts and client management activities, as well as the production of proposal documents and related materials. Sharona also has experience conducting research in the financial advisory space, leveraging CoreData’s syndicated data to produce insights and thought leadership work on topics such as diversity, trust, and demographic drivers of adviser choice.

    Sharona holds a Bachelor of Business Administration from Macquarie University. Prior to joining CoreData, she spent time gaining experience in the retail industry where she was responsible for sales, merchandising and inventory.

    Aymon Blundell

    Aymon is a research consultant at CoreData. His responsibilities include research design and implementation, data analysis and research report writing.

    He holds a Bachelor of Commerce from the University of Sydney, where he majored in Marketing and minored in Spanish and Latin American studies. Before working at CoreData, Aymon previously worked for market research consultancy EY Sweeney, as well as other various roles in the advertising and market research industries where he was able to develop his acumen for using data to create actionable business insights.

    Heath Morgan

    Heath is a research consultant at CoreData where his responsibilities are to support the successful delivery of Client and CoreData research projects. Heath has completed a Bachelor of Business from the Royal Melbourne Institute of Technology (RMIT), where he majored in Entrepreneurship and minored in Marketing and Economics. Heath’s prior work experience was an internship at a private equity firm, BRC Capital where his role was to produce competition analysis reports and other research tasks.

    Anna Vennonen

    As a research consultant at CoreData, Anna's responsibilities include research design and delivery, data analysis and reporting.

    Anna holds a Master of Social Sciences in socio-cultural anthropology from the University of Helsinki, and a Bachelor of Arts in anthropology and digital humanities from the Australian National University.

    Prior to joining CoreData, Anna undertook funded ethnographic research into cryptocurrency adoption, exploring user's motivations, trust, and the social construction of value in the crypto scene. Alongside an academic background in qualitative research, Anna has worked across project delivery and assessment for national grant programs in the federal government.

    CoreData WA team

  • Kristen Turnbull

    Director, CoreData WA
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  • Alison Sweet

    Head of Strategy and Insights, WA
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  • Kristy Felton

    Senior Research Consultant
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  • Noomayra Mahbub

    Research and Project Manager
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  • Henry Fagan

    Research Consultant
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  • Kristen Turnbull

    Kristen is director of CoreData WA and deputy managing director of CoreData Group. Kristen has more than 10 years’ experience running market research projects across Australia and founded the WA business in 2017.Kristen understands the importance of building relationships and has done so across multiple industries where she continues to leverage her strong interpersonal skills. Starting her career in journalism, Kristen’s strengths include interviewing and written communication, overseeing large, complex projects, and building and maintaining high trust-relationships with clients and peers.

    Graduating from the Australian Institute of Company Directors in 2019, she has a solid understanding of governance and risk, and is able to manage highly sensitive client projects with stringent data privacy requirements, including for banks and superannuation funds. Kristen holds an Executive MBA from AGSM and is a non-executive director of disability services not-for-profit, Intelife. Before relocating to Perth, Kristen was head of financial services in CoreData’s Sydney office. Prior to joining CoreData in 2009, she was a financial journalist for seven years.

    Alison Sweet

    Alison is a career researcher and has worked in a range of industries and capacities for more than 15 years. As Head of Strategy and Insights, she is responsible for the design and delivery of strategic client solutions, and our ongoing growth partnerships.

    Leveraging strong research design, data analysis and visualisation capabilities, her focus is on uncovering evidence-based strategic opportunities and insights, and crafting compelling data-driven narratives that build understanding and capability. Her expertise includes employee and workforce, education and training, consumer and social research. She has a keen interest in understanding the context and drivers of attitudes, behaviours and decisions and has worked with youth, people with disability, Indigenous and CaLD stakeholder groups and research participants.

    An advocate for industry engagement with the education sector, Alison maintains engagement with this sector as the Chair of an TAFE industry advisory group. She holds qualifications in science, education and business, is a full member of the Research Society and a Qualified Professional Researcher (QPR).

    Kristy Felton

    Kristy has over 15 years’ experience providing organisations with strategic advice and insights to help them deeply understand their consumers and markets. She is highly skilled across all quantitative and qualitative methodologies, and areas of expertise include brand health tracking, brand positioning, customer journey mapping, target market identification, consumer segmentation, and campaign pre-testing, tracking and evaluation.

    Prior to joining CoreData in 2021, Kristy held consulting roles at Synovate and Faster Horses Consulting, and has worked in insights and community engagement roles within both state and local government. She has worked closely with some of WA’s most well-known organisations including Kleenheat, Western Power, Synergy, ATCO, Bethanie, Peet Property, LWP, CBRE, P&N Bank, BankWest, Mrs Macs, Mundella, Tourism WA and WA Museum.

    Noomayra Mahbub

    Noomayra has 5 years experience working on end-to-end market research projects, with a strong focus on quantitative methodology. Her expertise lies in brand and communication tracking studies. She is passionate about getting to the heart of clients' issues and partnering with them to find a way forward.

    In her previous roles in Singapore and Perth, she fostered strong relationships with clients across diverse industries, handling multi-country projects in the APAC region for global FMCG companies such as Unilever, Pepsi and Abbott. In Perth, she's worked with local organisations such as Kleenheat, Western Power, Horizon Power, Synergy, Insurance Commission WA, Mrs Mac's and Mt Barker, helping to shape their strategic direction.

    Henry Fagan

    Henry is a Research Consultant with CoreData WA. He has a strong focus on secondary research, survey design, data analysis and reporting. Prior to CoreData WA, Henry worked in strategy and research roles in the not-for-profit sector. There he drove structural change through research and insights contributions to strategic plans and major projects, including Football West’s 2018-2022 Strategic Plan and the Global Slavery Index. In addition, he is skilled in the development of PowerBI dashboards.

    Henry holds a Bachelor of Arts majoring in Law and Society and Psychology and a Master of Law, Policy and Government, both from the University of Western Australia.